Brand Manager – Sportscene

Western Cape, South Africa

At Sportscene we believe that we inspire the love of sneakers, urban culture and empower the youth. If you believe that too, then we have the perfect position for you.

We are looking for a dynamic, high-energy, self-motivated individual with strong people management skills, brand building experience and the ability to develop and manage key strategic partnerships. The successful applicant must be comfortable with working in a fast-paced environment and be results-driven.

Have you got what it takes?

As a Brand Manager at Sportscene, your key responsibilities will be:

Build and evolve the Sportscene brand alongside key marketing team members. Tone, essence, CI and aesthetic plus ensure consistency across touch points of the brand (events, branded activations, store design, content creation, trade, visual merchandising and ecommerce). Creative experience is an advantage.
Be Customer obsessed – Collaborate with Insights and data analytics to identify trends, issues, opportunities for growth and development of the Sportscene brand and unexplored markets. Truly understand the Sportscene customer/s
Build strong customer targeted strategies – retention, rewards, new markets.
Have a key understanding of digital marketing and the experience in social media as a communication channel.
Collaborate with all internal partners and external partners where needed to create, lead and brief promotion/media content in all channels.
Work closely and collaborate with product, design & trend forecasting teams to constantly evolve the Sportscene brand.
Own the collaboration strategy. Build a pipeline of brands and individuals that will build brand value for Sportscene. Inlfuencer marketing and community building plays a big role in this.
A huge passion and drive to make a difference in SA with the ownership of the Sportscene CSI and Sustainability.
Ownership and evolution of the production and aesthetic for all seasonal brand campaigns with internal and external partners.
Budget management for content creation and production, purchasing of paid media, influencer and marketing strategies.
Post campaign analysis and reporting of all above KPI’s and campaign success on a monthly basis to management teams
Requirements:

A relevant tertiary qualification
Minimum 3-4 years working experience at a management level, incl. people / team management.
Minimum 6 years relevant retail & brand experience is essential
Proven track record and ability to market a brand by demonstrating innovative and creative thinking within this area.
Ability to persuade and influence both internal and external stakeholders
Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving
Experience in campaign shoots, fashion production and creative directing desirable
Strong written and verbal communication at all levels of organisation
Proven leadership and people management ability
Competencies and behaviours for success:

Good verbal communication skills
Good organisational and administrative skills
Commercial awareness
Creativity
Great written communication skills
Good numerical & analytical skills
A passion for retail & the fashion environment
The ability to multi-task in a fast-paced environment
A calm attitude under pressure
The ability to work independently
The ability to take own initiative
A high level of attention
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

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JOB INFO
Job Identification
176
Posting Date
2023/11/06, 16:26
Job Schedule
Full time
Locations
340 Voortrekker Road, Parow East, 7500, ZA

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